accused

Google accused of ripping off digital ad technology in U.S. lawsuit

(Reuters) – Alphabet Inc’s Google LLC was hit on Monday with a U.S. lawsuit alleging it copied a smaller firm’s patented digital advertising technology.

FILE PHOTO: The Google logo is pictured at the entrance to the Google offices in London, Britain January 18, 2019. REUTERS/Hannah McKay

Impact Engine Inc filed the complaint in federal court in San Diego, California, alleging various Google online advertising platforms, including Google Ads and Google AdSense, infringed on six patents.

The allegedly violated patents, granted to San Diego-based Impact Engine between 2011 and 2018, relate to so-called “programmatic creative” technology for rapidly producing and customizing online advertisements.

Google did not immediately comment on the case.

According to the complaint, between 2005 and 2007 Google employees expressed interest in partnering with Impact Engine’s co-founders, who disclosed prototypes, documents, and source code.

Impact Engine alleged that, after a series of meetings between the companies, Google copied its

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