Internet Statistics & Facts (Including Mobile) for 2020

1. There are 7.77 billion people in the world. (Worldometer), 4.54 billion of them are active Internet users. (Statista)

2. Asia has the largest percentage of Internet users by continent/region (Internet World Stats):

• 50.3% are in Asia
• 15.9% are in Europe
• 11.5% are in Africa
• 10.1% are in Latin America and the Caribbean
• 7.6% are in North America
• 3.9% are in the Middle East
• 0.6% are in Oceania and Australia

3. Kuwait is the country with the highest penetration of Internet users, with 99.6%. (Internet World Stats)

6. The United States has the third highest number of Internet users by country, with 293 million. (Statista)

7. Users of all ages use the Internet in the U.S. However, a greater percentage of younger users are online: (Statista)

• 100% of 18- to 29-year-olds
• 97% of 30- to 49-year-olds
• 88% of 50- to 64-year-olds
• 73% of 65-year-olds and older

8. More users access the Internet with a Chrome browser (64.45%) than any other browser. (statcounter)

9. More users access the Internet with an Android device (38.9%) than any other desktop or mobile device. (statcounter)

10. The average Internet user spends 6.5 hours online every day. (We Are Social Global Digital Report 2019)

11. For every second of the day, there is 88,555 GB of Internet traffic. (Internet live stats)

12. The average Internet connection speed is 11.03 Mbps.  (Seasia 2019)

13. There are 4.18 billion mobile Internet users. (Statista)

14. Over half of all Google search visits (61%) take place on a mobile device. (Statista)

15. On average, there’s 40.77 exabytes of mobile traffic every month. (Statista)

16. 29.15 petabytes of that monthly traffic comes from video. (Statista)

17. The average mobile Internet connection speed is 17.6 Mbps. South Korea has the fastest Internet speeds with 52.4 Mbps. (OpenSignal The State of Mobile Experience 2019)

18. In the U.S., smartphone users spend an average of 3 hours 49 minutes on their devices every day. (eMarketer)

19. 90% of mobile time is spent within mobile apps. (eMarketer)

20. There are millions of apps in the mobile app stores (Statista):

• 2,570,000 in Google Play Store
• 1,840,000 in Apple App Store
• 669,000 in Windows Store
• 489,000 in Amazon Appstore

21. In 2019 alone, there were 204 billion mobile app downloads. (Statista)

22. 25% of those apps were only used once though. (Statista)

23. It’s estimated that mobile apps will generate $581.9 billion worldwide in 2020. (Statista)

24. The first domain name was symbolics.com, registered in 1985. (Wikipedia)

25. The most expensive domain name sold (that was publicly reported) was Voice.com for $30 million. (Wikipedia)

26. There are 362.3million registered domain names. (VeriSign Domain Name Industry Brief Q3 2019)

27. The most popular top-level domain (TLD) is .com with 145.4 million. (VeriSign Domain Name Industry Brief Q3 2019)

28. There are 161.8 million domains that use a country code TLD (ccTLD). (VeriSign Domain Name Industry Brief Q3 2019)

29. The fastest growing general TLD (gTLD) is .icu, which 6,330,341 registered domains use. (NameStat)

30. Tim Berners-Lee created the first web server (called CERN HTTPd) and the first website at http://info.cern.ch/. (Wikipedia)

31. The 3 most popular web hosting companies are (W3Techs):

1. GoDaddy
2. Amazon
3. Endurance Group (parent company of HostGator, Bluehost, and more)

32. The United States is home to more web servers than any other country, with 42.8%. (W3Techs)

33. There are 1.75 billion websites. (Internet Live Stats)

34. 59.9% of all websites use HTTPS. (W3Techs)

35. 44.1% of all websites use HTTP/2. (W3Techs)

36. These are the top 3 languages used on websites (W3Techs):

1. English: 59.3%
2. Russian: 8.4%
3. Spanish: 4.2%

37. The average transfer size of a website is (HTTP Archive):

• Desktop: 1,957.8 KB
• Mobile: 1,791.9 KB

38. The average mobile page takes 9.3 seconds to load (until interactive). (HTTP Archive)

39. Mobile visitors are 123% more likely to bounce from a mobile website if it takes 10 seconds to load (as opposed to 1 second). (Think with Google)

40. WordPress is the leading content management system with 63% market share and 36.2% of all websites built with it. (W3Techs)

41. Google holds the majority market share of all search engine activity, with 92.07%. (statcounter)

42. Google generated $160.74 billion in revenue in 2019. (Statista)

43. $134.81 billion of Google’s annual revenue in 2019 came from ads. (Statista)

44. Google receives about 40,000 search queries every second. (Internet Live Stats)

45. Google has indexed hundreds of billions of web pages. It estimates that the Google Search Index contains over 100,000,000 gigabytes of data. (Google)

46. Beginning July 1, 2019, Google indexes all websites using a mobile-first algorithm. (Google Developers)

47. More than half (50.33%) of all Google searches result in zero clicks. (SparkToro)

48. 66% of companies use online advertising and do so through a variety of channels. The most popular are (The Manifest):

• Social media ads: 86%
• Display ads: 80%
• Paid search marketing: 66%
• Retargeted ads: 43%

49. The greatest share of ad spend (for all media) goes to the following (Zenith Media):

1. Television: 29%
2. Paid search: 17%
3. Social media: 13%

50. U.S. businesses generated over $100 billion from advertising in 2018. (Statista)

51. 65% of that revenue came from mobile advertising efforts. (Statista)

52. 6.85% of all Google desktop search clicks and 11.38% of mobile are on paid ads. (SparkToro/Jumpshot)

53. 20.3% of consumers have never purchased anything after seeing an ad for it in search or on social media. (Statista)

54. More commonly, 37.9% of consumers will buy something a quarter of the time that they see an ad. (Statista)

55. Nearly 50% of consumers had an ad blocker installed on at least one device in 2018. Here’s the geographic breakdown (globalwebindex Global Ad-Blocking Behavior infographic):

• APAC: 50%
• MEA: 49%
• North America: 45%
• Latin America: 44%
• Europe: 40%

56. The top 3 reasons consumers give for using ad blockers are:

1. Too many ads: 48%
2. Ads are annoying or irrelevant: 47%
3. Ads are too intrusive: 44%

(GlobalWebIndex Global Ad-Blocking Behavior infographic)

57. It’s estimated that businesses will lose $16 billion in 2020 if they put ad-blocking countermeasures in place. If they don’t, they stand to lose $78 billion. (Digiday/Ovum)

58. There are 2.05 billion people who shop online. (Statista)

59. 47% of all global retail sales are made online. (Think with Google)

60. In Q1 2019, 28% of online sales took place on mobile devices. (comScore State of Retail)

61. Global e-commerce transactions totaled $2.86 trillion in 2018. (Digital Commerce 360 2019 ecommerce in review report)

62. The top 100 online marketplaces sold $1.66 trillion in goods in 2018, 58% of the entire e-commerce market. (Digital Commerce 360 2019 ecommerce in review report)

63. Amazon alone sold $275.86 billion in goods. $160 billion of it came from marketplace merchants. (Digital Commerce 360 2019 ecommerce in review report)

64. 83% of U.S. consumers leveraged data from e-commerce websites to inform their retail shopping experiences. (Think with Google)

65. The average online order value varies depending on device (Statista):

• Desktop: $128.08
• Mobile: $96.88
• Tablet: $86.47
• Other: $80.06

66. 50% of consumers say free shipping is the #1 factor when deciding whether to make a purchase. (comScore State of Retail)

67. There are 3.8 billion active social media users around the globe. (Statista)

68. Consumers spend an average of 2 hours and 24 minutes every day on social media and messaging apps. (GlobalWebIndex Social Media Trends 2020)

69. The 3 most popular social media and messaging platforms are (in millions) (Statista):

1. Facebook with 2,449,000 users
2. YouTube with 2,000,000 users
3. WhatsApp with 1,600,000 users

70. Although social media users usually are on more than one network, there’s a generational divide in how many they manage at one time (GlobalWebIndex Social Media Trends 2020):

• Millennials have the most with 8.1 accounts
• Gen Z have 7.9
• Gen X have 6.3
• Baby Boomers have 4.6

71. There are over 140 million businesses that use Facebook and its associated properties (i.e. Instagram, Messenger, etc.) every month. (Facebook)

72. Over 100 billion messages are sent and 1 billion stories are shared through Facebook products every day. (Facebook)

73. 70% of time spent on YouTube is through users’ mobile devices. (YouTube)

74. 60% of Instagram users have discovered new products there. (Instagram)

75. Over 200 million Instagram users will visit at least one business profile every day. (Instagram)

76. People most commonly use social media in the following ways when shopping (GlobalWebIndex Social Media Trends 2020):

1. Do research on products they’re interested in (43%)
2. Learn about brands and products from ads (27%)
3. Get recommendations from their connections (24%)

77. 20% of online shoppers have bought something because a social influencer recommended it. (Adobe 2019 Holiday Shopping Trends report)

78. 57% of online shoppers have found holiday gift inspiration on social media. (Adobe 2019 Holiday Shopping Trends report)

79. On average, 11% of mobile website traffic comes from social media. (Adobe 2019 Holiday Shopping Trends report)