Like all great inventions, SXSW Interactive in Austin, Texas, has gone through its Gartner Hype Cycle. First came the buzzing hyperbole. In 2007, a startup called Twitter took SXSW by storm, and one year later, Mark Zuckerberg was grilled in a interview (deemed either disastrous or sexist) by journalist Sarah Lacy, generating wild enthusiasm for Facebook as the new, big media […]
Views on the future of advertising from Mediassociates
3 years ago
